Campaign Resources

Miracle Menu campaigns are low level of logistical effort campaigns that can have a high impact on your local member CMN Hospital. These campaigns can run year round at your property, or can be for a specific length of time. You can also opt to participate in one menu item… or all! Below are the ways you can fundraise through a Miracle Menu item.

• Burger Campaign
• Breakfast Campaign
• F&B Campaign
  • Breakfast Buffet, Specialty Drink, Pancakes, Omelet, etc. Any F&B item can be a Miracle Item!

See the Miracle Menu Flyer here!

How to Fundraise:

• Please inform your AVP that you wish to participate in the campaign. Once approved by your AVP, inform your ownership that you wish to participate in the campaign.
• Submit your intent to participate in this campaign through the campaign enrollment form on this website.
• As in previous years, our guidance remains the same – Hotels should not position this campaign as an optional guest donation (verbally, in print, on flyers, or menus, etc.) – either one where guests can remove a dollar from their bill (“Opt Out”), or one where the guest is asked if they want to participate by allowing a dollar to be added to their bill (“Opt In”). Participating hotels are simply exercising their right to increase the price of an item and this is noted on the menu with appropriate CMN TAG. This identifier ‘Tag’ should be adjacent to the item and a note should be added at the bottom of the menu stating, “We are proudly supporting Children’s Miracle Network (Hospitals) with a $1.00 donation with every [breakfast buffet, pancake meal, burger, entrée, etc.] sold.”
• (Feel free to call it “Miracle [Breakfast, Burger, etc.] on your menu).
• At period end, run the micros menu item sales by outlet report. The item (i.e., breakfast buffet) should be identified and the menu count multiplied by $1.00. Make a journal entry reducing the outlet’s sales by this amount. This protects owners from paying a 3% management fee on donations. When tax is submitted, tax must be paid on the full menu price (inclusive of the $1.00 donation).
• If participating for the entire year, we ask that you submit funds to CMN Hospitals quarterly. If participating for a specific length of time, we ask you submit funds at the end of your campaign.

Resources

Menu Trifold with Will’s Omlette and Nazaria’s Burger

Campaign Flyers: Burger Campaign | Breakfast Campaign | Miracle Menu Campaign

Through the support of our great partners at Pepsi, this campaign runs from June 1^st to August 31^st and is designed to minimize operational impact while providing strong product appeal to your guests. All Marriott managed and franchise hotels are encouraged to participate in this campaign through featuring the Pepsi products promotion anywhere bottled beverages are sold in your hotels. This campaign formally runs June to August, but your hotel can opt to run the campaign longer or year-round.

How to Fundraise:

• All Marriott managed hotels will be shipped a marketing kit directly in mid-May. The cutoff for opting into the Pepsi Campaign to receive a kit will be Wednesday, April 30th.
• Children’s Miracle Network Hospitals will receive a portion of proceeds from every sale of these products. Your hotel’s contributions to Children’s Miracle Network Hospitals will be produced by incremental re-pricing products by a suggested $.25 during the campaign.
• At the end of the campaign, run a report on Pepsi products sold (either only the featured promotion products or all products in your cooler) multiply sales by $.25 and submit these funds for donation to CMN Hospitals.

Resources

Pepsi Campaign Materials

Celebrate Marriott’s history by hosting a Root Beer Float day for your associates and guests. National Root Beer Float Day is August 6^th, 2025. You are welcome to host your event anytime the month of August- whichever works best for your hotel. This event requires a low level of logistical effort and can be a meaningful engagement point with your guests and your local member CMN Hospital.

How to Fundraise:

Hotel Event

• Set a date for your event and let your hospital know you’re hosting a RBFD activation by filling out the campaign enrollment form on the homepage of this site.
• Download materials to advertise your event at your property through the campaign assets folder.
• Set a specific price for the Root Beer Float or if you do not want to set a price, leave the donation as an open amount (we see higher donations this way).
• Create an online fundraising page for your hotel to accept donations.
  • Visit this link to create a fundraising page.

Hospital Event

• Looking for a way to get engaged with your local member hospital? Reach out to your member hospital Program Director to see if your hotel can host a Root Beer Float Stand at the hospital for doctors, nurses, employees, patients and families! A great way to spread the Marriott cheer to your local hospital. If you need to get connected with your local hospital, please reach out to Maci Hanson mhanson@cmnhospitals.org and Amy Moyer amy.moyer@marriott.com.

Resources:

• Root Beer Float Day 2025 Toolkit
• Root Beer Float Day Social Graphics for Instagram / Facebook / LinkedIn
• Root Beer Float Day Posters & Flyers
• Create an online fundraising page guide

Workplace Giving – NEW!

New this Fall, Workplace Giving is open to all Marriott hotels through HR / Payroll. This campaign allows Associates to make miracles with every paycheck by donating a small amount each pay period to their local Children’s Miracle Network Hospital. Every contribution stays in your community to help fund life-saving care, critical equipment, and family programs.

How to Fundraise:
• Complete the CMN Payroll Deduction Form available from your HR department.
• Return the completed form to HR or Payroll to set up your donation.
• Your contribution will appear as “CMN” on your pay slip each pay period.

How to Process & Submit Donations:
HR and Payroll leaders can view submission details here for instructions on processing Workplace Giving funds through MRT. Details on how to submit fundraising each month from Workplace Giving can be found on this website under Donation Details.

Resources:
• Workplace Giving Flier – for Associate Areas
• HR/Payroll Email Template – for Leader Use

• Workplace Giving Information Packet
• Workplace Giving Associate Authorization Form

CBU Auction Tables – Turn Your Lobby into a Fundraising Hub
Elevate guest engagement with CBU Auction Tables, a flexible silent auction set-up where guests can bid on curated bundles, memorabilia, and local experiences—all proceeds benefit Children’s Miracle Network Hospitals.

About CBU:
Charity Benefits Unlimited (CBU) brings over 30 years of fundraising expertise, offering 100% authentic memorabilia with Certificates of Authenticity. Their full-service Auctions in Action model provides consigned items—no cost or risk—and returns 25% of opening bids to CMN Hospitals/your local member hospital, with 100% of all additional bids direct to your local member hospital.

How It Works:

• CBU Auctions sets up a rotating silent auction table in your lobby or event space.
• Guests place bids on featured items during their stay.
• CBU handles item selection, auction setup, payment processing, and returns any unsold items.
• Proceeds go directly to Children’s Miracle Network Hospitals.

Phoenix Business Council was one of the first markets to bring these auction tables to their hotels and have raised over $290,000 for Phoenix Children’s!

Materials – Coming Soon!
Look out for a flyer coming soon that can be showcased on your auction table! A deck is linked here for more information from CBU Auctions.

Contact to Get Started:
Enroll online at the enrollment form on the home page of this site and email Crystal Madrid: crystal@cbuauctions.com to get started.

Transform your lobby into a vibrant space of generosity—every bid makes a difference.

Miracle Coffee Break – A Sweet Way to Give Back
Marriott hotels are proud to introduce the Miracle Coffee Break: a new group customer fundraising campaign benefiting Children’s Miracle Network Hospitals. Instead of a traditional coffee break, hotels can now offer a Miracle Coffee Break as a unique, purpose-driven alternative for meetings and events. Each Miracle Break features a special cookie/brownie/treat/snack designed by a local Miracle Child and includes a $1.00 per guest donation to the hotel’s local CMN Hospitals.

It’s a simple way to turn a coffee break into a moment of impact—and give guests a story (and treat!) to remember. Check out more info here!

How to Fundraise:

• Sales teams present the Miracle Coffee Break as an optional add-on during event planning.
• Hotels pledge $1.00 per guest to their local CMN Hospital for every Miracle Break selected.
• Promote the Miracle Child cookie and share impact signage during the event.
• Submit funds through your hotel’s existing CMN Hospitals donation process.

Best Practices for Success:
See here for a folder of best practices for markets that have adopted this campaign.

Materials – Coming Soon!

The below items will be available soon to help you launch this sweet initiative with ease.

• Signage templates for your hotel to print / produce
• National Champion Treat / Snack Recipes
• Sales team guide for the campaign
• Sample language / one sheeter for group proposals

Use Your Points to Do Good. The donated Marriott Bonvoy points from guests will be converted to cash in the equivalents listed on the https://giving.marriott.com/ site. The cash donation will in turn be donated to Children’s Miracle Network Hospitals. Donations are made on a quarterly basis to Children’s Miracle Network Hospitals.

How to Fundraise:

• Inform your ownership that you will participate in the promotion
• Post the approved / provided marketing poster / flyer (found in the Campaign Assets link)
  • Poster: color print on large, foam core
  • Flyer: color print and place in frame
• Display to Marriott Bonvoy Members
  • Suggestions: Poster on an easel in the M Club, Flyer in a frame at the front desk stations or lobbies to encourage our guest to donate their points to support Children’s Miracle Network Hospitals. Guests can scan the QR code on the poster which will direct them to the site where they can donate their points or guests can visit this link: Marriott Bonvoy Charity – Charity Detail

Resources

Bonvoy Points Campaign Flyer

Unite the Game of Golf for Children’s Health

Play Yellow is a nationwide initiative inspired by Jack and Barbara Nicklaus and dedicated to uniting the golf community to raise funds for Children’s Miracle Network Hospitals. Watch the Play Yellow Video here.

Marriott Business Councils and golf courses are encouraged to host a Play Yellow fundraising event to benefit their local CMN Hospital. Whether it’s a golf tournament, Topgolf outing, or mini golf competition, your event can make a meaningful impact while bringing together associates, vendors, and community partners for a great cause.

Not hosting a golf event this year? Courses can still participate in creative ways- such as:

• Featuring a Play Yellow drink on the club or course cart menu with $1 donated per drink sold
• Allocating $1 per round of golf purchased to benefit Play Yellow and CMN Hospitals

CMN Hospitals provides every participating Marriott golf event with a Play Yellow Event Kit that includes signage, branded materials, and resources to help your event shine and align with the Play Yellow brand.

Play Yellow Event Planning Resources
Order Additional Play Yellow Materials

In 2024, Marriott was recognized as the Play Yellow Partner of the Year, raising more than $2.4 million through golf events across the U.S. and Canada.

Business Councils are encouraged to get involved with their local member CMN Hospital. Fundraising as a Business Council can look many different ways.

• Your local business council can host an event bringing together the properties in your area as well as the community.
  • Golf Tournament
  • Torch Relay
  • Gala
  • Anything that might be local to your area (Crawfish Boil, St. Patrick’s Day Event, etc.!)

Best Practices

• Get involved with your local member CMN Hospital! Get involved with your local member CMN Hospital! You can find a list of hospitals and the CMN contact (Program Director) linked here.
• Partner with your local Program Director to host one of your quarterly business council meetings at your local member hospital and see if they can take BC members on a tour.
• Create a calendar of events for your local business council you can share with the hospital and invite them to events that are happening through the BC or local properties!
• Provide fundraising updates at each business council meeting and share out what different properties are doing to inspire ideas.

Every Marriott property can participate in fundraising in different ways. Below is a quick breakdown of campaigns you can opt into by property type.

• Select Brands
  • Casual 4 Kids
  • Pepsi Campaign
  • Root Beer Float Day (August 2-9, 2025)
  • Bonvoy Points Campaign
• Full Service
  • Miracle Menu Campaign (Breakfast, Burger, other F&B item)
  • Root Beer Float Day (August 2-9, 2025)
  • Pepsi Campaign
  • Bonvoy Points Campaign
  • Casual 4 Kids
• Luxury
  • Miracle Menu Campaign
  • Pepsi Campaign
  • Bonvoy Points Campaign
• Other Ways to Fundraise
  • Art Easel Auctions
  • Spa Fundraisers (like Miracle Menu, but in the Spa at your property)
  • Donate ATM Surcharges
  • Bake Sales
  • Garage Sales (sell lost & found items)

Here you can download one sheeters based on your property type for more information on how you can get involved.

Miracle Stay – A Night That Gives Back

We’re excited to relaunch the Miracle Stay campaign—an easy, high-impact way for Marriott hotels to support Children’s Miracle Network Hospitals year-round. Guest can turn their stay into something truly meaningful. When checking in or out, guests can choose to add $1 to their stay to support their local Children’s Miracle Network Hospital.

How It Works:

• Promote this campaign at the front desk with the flier below.
• Front desk Associates invite guests to “Make their stay a Miracle Stay” by adding a $1 donation at check-in or check-out.
• Donations collected support the local Children’s Miracle Network Hospital.
• 100% of funds stay local to help kids and families receiving care right in your community.

It’s a simple gesture that makes every stay a little more special—and every dollar a little more powerful

Materials

• Here you can find a flyer your hotel can use to promote a guest making their visit a Miracle Stay.

Casual 4 Kids is a great opportunity to engage associates in supporting Children’s Miracle Network Hospitals. We invite all hotels to participate in this program as an employee engagement activity and is a low lift program for hotels.

How to Fundraise:

• Submit your intent to participate through the campaign enrollment form on this website to alert your local member hospital you are participating.
• Casual 4 Kids days are selected by each hotel: weekly, monthly, quarterly, or even just once a year.
• Post the Casual 4 Kids poster(s) in the heart of the house area(s) for all associates to see with dates of scheduled days and amount of requested donation to participate.
• To purchase Casual 4 Kids stickers for participating associates to wear here.
• To purchase Marriott and Children’s Miracle Network Hospital branded items click here.
• If you have any questions please reach out to Amy Moyer at Amy.Moyer@marriott.com.

Resources

Casual for Kids Campaign Flyers Linked Here